With these recent changes, it is vital to have a logo redesign to represent and communicate these new directions. Whether via mergers or acquisitions, ownership changes bring many changes to a company- new management, investors, suppliers, customers, products, market, etc. When this happens, you must tweak your logo design to mirror these changes. As the company expands and grows, more products are introduced. Most businesses start small with one or two products. If your competitors’ logo designs are more remarkable than yours, then it’s time to rethink about updating your logo. Your logo design must outshine the competition. These are simple yet iconic logo designs that are easily recognized. A complicated logo is weary to the eye and makes it difficult for people to remember it. This indication is an excellent sign to have a logo redesign.Ī great logo must be simple. For instance, some of the design elements may look outdated. With time, most logo designs lose their shine. Spend some time to analyze Nike, Adidas, Gucci, Gap, Levi Strauss, and Louis Vuitton, and you will appreciate the reason they are the dominant forces in the clothing industry. These are the features of great logo designs. You want your logo to be easily recognizable, memorable, and to have the ability to be used on all applications. The font chosen must be highly legible to stand out from the multitude. Again, you can choose a script font to appear elegant, formal, stylish, and classic. When you want customers to see your brand as modern, neutral, and humanistic, you can go for san serif. Therefore, your font choice must be aligned to your tone of the message. They come in different shapes and sizes, and like colors, they have their psychological effects on consumer perception. One or two colors that symbolize your style and communicate your brand message should be the ideal choice.Ī Font is another design element that will ensure your visibility in the industry. Psychologists have discovered that girls are more attracted to pink than boys. When you target your business to children, you should know the color that appeals to both girls and boys. To stand tall in this industry, you must understand the psychology behind colors and use them to your advantage. Though symbols are optional, you can still use them to strengthen your brand identity whenever you desire.įashion is the business of color. For instance, Hugo Boss has a text-based logo design Louis Vuitton has an initial-based logo design, while Adidas used both icon and text for its logo design. You wouldn’t be left out by using one of these styles in your clothing brand logo. Major brands in this industry favor the use of icons only, initials only, or a combination of both. While performing this crucial task, don't forget how customers will perceive and respond to your brand identity. Study how competitors have used the different elements of design to craft exceptional logo designs. Write down what you like and hate about these competing brands in the industry. Find out what is already dominating the industry. It will be disastrous to start creating your logo design without researching the market. How to Make Your Clothing Brand Logo Stand Out from the Competition